News

Aug 9, 2013

100% Pure..? yea right!


NZ's Slogan seen by the world to be misleading

The Daily Mail article

New Zealand's green claims are pure manure: Country's food scares and poor environmental record at odds with '100% Pure' slogan

http://www.dailymail.co.uk/news/article-2385632/Green-New-Zealand-Food-scares-environmental-record-odds-100-Pure-slogan.html

 

The Press

'Fonterra,  the absolute biggest benefactor of the '100% Pure' brand'

http://www.stuff.co.nz/environment/9023731/NZs-100-Pure-claim-rubbished-by-UK-press